Banque Saudi Fransi, Commercial International Bank and Emirates NBD lead consumer rankings in the Middle East
The inaugural BankQuality™ Consumer Survey and Rankings in the Middle East interviewed 3,000 customers in three key markets in the region on their engagement, experience and satisfaction with their main retail banks.
December 11, 2020
| Janine Marie Crisanto
- Banque Saudi Fransi emerged as Most Recommended Retail Bank in the Middle East - reaping the benefits of its digital investments
- Commercial International Bank and Emirates NBD voted as Most Recommended Retail Bank in Egypt and UAE respectively
- Abu Dhabi Islamic Bank named Most Helpful Bank during COVID-19 in the Middle East
- Consumers favoured Mashreq Bank for internet banking, Dubai Islamic Bank for home loan and First Abu Dhabi Bank for savings account
The year 2020 has been a challenging period for the retail financial services industry with banks facing pressure to accelerate the delivery of their digital banking promise. Agility to respond to the evolving landscape and creating value-driven relationships with customers have been key differentiators for banks in staying relevant during this unprecedented period.
As part of its BankQuality™ Consumer Survey and Rankings, TAB gathered feedback from consumers in the Middle East on their experience and satisfaction with their retail banks. The BankQuality™ Consumer Survey and Rankings, which involved 3,000 consumers from Egypt, Saudi Arabia and UAE, assesses consumer perception, attitude and loyalty to financial institutions based on their experience with service, channels, products and COVID-19 support initiatives.
Banque Saudi Fransi emerged as Most Recommended Retail Bank in the Middle East - reaping the benefits of its digital investments
Banque Saudi Fransi (BSF) from the Kingdom of Saudi Arabia (KSA) captured the top spot as the Most Recommended Retail Bank in the Middle East – surpassing more than 60 banks from Egypt, Saudi Arabia and United Arab Emirates (UAE). The bank received a BankQuality™ Score (BQS) of 101.55 for its overall retail banking services.
For more than four decades, BSF h...
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Keywords:Bank Rankings, Consumer Rankings, Digitalisation, Customer Service, Open Banking, Mobile Banking, Platform, Agile